During the second quarter, Articulation completed both a strategic and creative design project, working on a corporate identity brochure and mock ads for a major sports management agency. The brochure used large action-based imagery to visually convey the firm’s A-list basketball clientele, as well as their expertise, services, and management capabilities. As a follow up project, the team conceptualized, designed, and created a series of mock advertisements displaying several talented athletes, and potential clients, as the focal points of high-profile promotional advertising campaigns, print ads, gaming packages, and billboards. These mock ads were used in marketing presentations and helped the firm sign new clientele projected to be drafted in the upper part of the first round.