In the midst of a highly-contested Presidential election, the value of well-crafted messaging campaigns is probably never more evident. With the daily challenge of pandering to the widest range of target audience that is the American public, as well as the world’s press, candidates are involved in fully-dynamic, ever-changing message manipulation. With a rabid press and online contingent tracking and pouncing on every word and message uttered by both candidates, message consistency and brand identity can certainly tilt an election. In politics as in business, the better branding usually wins.
