With 43% of online users logging in to social networks (Consumer Internet Barometer), representing a 15% increase in the last year, the impact of these phenomena is undeniable. The rapid rise of Twitter has many marketers scrambling to synthesize messages to fit this microblogging platform into its tiny posts or “tweets.” While different companies and industries really need to examine what the effects of this type of messaging will have on their brand and with customer bases (both today and in the future), time will tell as to which media and industries prove most effective. Along with Facebook, these mediums have already had a powerful effect on how people consume media and need to be examined as part of a comprehensive branding environment. As millions are beginning to absorb and transmit messages in 140 characters or less, it is more important than ever to reach audiences quickly and effectively. With proper messaging, a social networking strategy has the potential to complement any well-established marketing plan. The right core messaging strategy directly identifies and communicates your firm’s strengths, using powerful language and tailored structures to attract and engage readers and can be distributed across many mediums.