Archive for September, 2010
Tuesday, September 28th, 2010
On the heels of a wildly popular multi-spot advertising campaign, Proctor and Gamble’s Old Spice and its Brand Manager have been named Marketer of the Year by AdWeek. For decades the company attempted to reconcile an outdated brand identity and a fresh, young audience, while competing with edgier new brands like Axe, which emphasizes sexual appeal in their branding messages. However, with their 2010 campaign, Old Spice managed to appeal to the sense of humor of male cologne-wearers, and the lust of female cologne buyers. In the process, they reinvented iconic brand elements, transforming old to experienced, clipper ships to yachts, and sailors to spokesman Isaiah Mustafa, clad in white pants, for an effective brand update that remained true to their nautical roots.
Tags: Articulation Agency, Articulation Team, brand development, brand identity, brand recognition, branding, extend brand, marketer of the year, old spice, old spice commercials, online branding, overall brand, positioning, strategic marketing plan, target audiences
Posted in Advertising, Identity | No Comments »
Tuesday, September 28th, 2010
With the increasing significance of the Internet in marketing schemes, it is more important than ever to maintain a prominent online presence. Developing and implementing a sophisticated SEO strategy can enhance your firm’s visibility, improving search results and driving traffic to your site. A deep investigation into your firm’s most effective and descriptive keywords can lead to better page titles and URLs, while additional resources, such as Google’s directory and Place pages, are also important factors in search engine algorithms. Search engine optimization can be a complicated process, but with some effort, you can improve your site’s search-ability to gain new clients and grow your business. The team at Articulation Agency also provides guidance and assistance with SEO marketing, as well as a full range of branding, marketing, and online public relations services.
Tags: Articulation Agency, brand development, drive web traffic, google search engine rankings, internet marketing plan, marketing plan, marketing strategy, search engine optimization, seo, seo strategy, social networking strategies, strategic marketing plan, web marketing plan, website rankings, website searchability
Posted in Web | No Comments »
Tuesday, September 28th, 2010
Articulation recently completed a campaign of press and promotional materials supporting CORNUTI, an exhibit designed to bring together four different artistic mediums. The event, hosted by the Lux Art Institute, celebrated K. Brunini Jewels’ unique designs, and featured another Articulation client, singer-songwriter Marc Robillard, a performance art fire dancer, and Lux artist-in-residence Timothy Horn. The team employed design, copywriting, and online and social marketing efforts as part of a cross-client promotional strategy to generate awareness and anticipation for the event. The affair, which occurred in late summer, was overwhelming success.
Tags: Articulation Agency, client promotion strategies, cross client promotion, event promotion, K Brunini Jewels, Marc Robillard, press materials
Posted in Advertising, Client Projects, Public Relations | No Comments »
Tuesday, September 28th, 2010
In the third quarter, Articulation revisited a production client’s website, updating the site for the company’s recent work creating and populating a press section to accommodate the ongoing string of media coverage. 2 Roosters Media, an award-winning television and film production company, recently completed work on Surviving the Cut, a new Discovery Channel program documenting the intense training of military Special Forces. The company reached out to Articulation for an effective solution to archive and showcase the trailer for their new show as well as promoting their press coverage, including magazine, newspaper and web articles and reviews. In addition, the team updated the home page and productions page to reflect the client’s recent successes.
Tags: 2 roosters, Articulation Agency, Articulation Team, drive web traffic, news coverage, PR strategy, press coverage, surviving the cut, surviving the cut discovery channel, website development
Posted in Client Projects, Public Relations, Web | No Comments »
