As we transition to 2011, it is important to reflect on your firm’s performance this year, as well as your goals for the New Year. By analyzing your successes and failures, assessing your overall growth, and establishing long and short term goals, you can determine exactly how your firm’s branding and marketing needs have changed. It is also important to consider relevant changes in your target audience or the competitive landscape that may affect your marketing plan. With the help of a marketing and branding agency, you can develop tailored strategies to suit each initiative. Incorporating web, media, print or press efforts, you can implement a cohesive marketing plan that effectively communicates your brand and positions you for success.
Archive for December, 2010
4Q10 Noteworthy Communications
Friday, December 31st, 2010
In 2010, eLearning continued to emerge as the practical and efficient alternative to live-instruction. More and more companies are employing web-based learning systems as a means to save time and travel costs, and as an environmentally friendly initiative. In fact, the American Society for Training and Development reports that nearly 30 percent of all learning hours occur in an online environment. As user experiences move closer to replicating real classroom interaction, we can expect the trend to continue. Articulation recently worked on an instructional design project, helping to convert a series of training courses into a web-based Flash format.
4Q10 News from Inside Articulation
Friday, December 31st, 2010
Articulation recently contributed design work on a custom Closed Captioning pod for Adobe Connect. Through our relationship with high-end eLearning and development shop eSyncTraining, Articulation provided architecture and design for both the user interface and user experience. The team was challenged to maximize accessibility and functionality, while creating a clean, modern look that seamlessly integrates into the Adobe Connect workspace. User interface features include customizable font, text size, text color and background color, adjustable pod size, multiple language and source options, and rewind and fast forward time controls. With the new custom pod, Adobe will be able to effectively deliver and manage Closed Captioning services for their release of Connect Pro 8.
4Q10 Current Projects
Friday, December 31st, 2010
In the fourth quarter, Articulation once again partnered with a singer-songwriter to create the artwork for the release of his upcoming album. The team at Articulation contributed original photography, branding and design efforts to the project, developing unique textures and treatments that capture the mood and emotion of the music. The artwork was the first step in an effort to update and extend his brand, coinciding with his sophomore album release in early 2011.