
According to a survey by the Worldcom Public Relations Group, 54% of Business to Business company leaders will increase spending on social media this year. Twitter is the most popular avenue with 85% of global respondents followed by Facebook (74%) and LinkedIn (72%). According to the Worldcom B2B Practice Group, this survey shows that companies recognize the importance of social media, but are still working to find the best way to portray their brand through these different mediums. Due to the increased budgets, we can expect to see an increased level of comfort with social media this time next year.


