According to Facebook, the company’s ad revenue in 2010 totaled 1.86 billion—and that is just the beginning.  Busy developing new techniques, Facebook is working to make ads more viable for companies through their “Sponsored Stories program.” Launched in January, this method of advertising integrates the user experience with the paid advertisements, such as a friend “liking” a particular brand or company showing up on a friend’s news feed while an ad for the same brand or company is displayed elsewhere on the page.  Only a few months after its launch, usability studies are already reflecting its success—users are twice as likely to remember the brand and four times more likely to take action.  According to Facebook, these brands get “liked” by 50 million people per day.