Archive for the ‘Identity’ Category
Wednesday, December 21st, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their music branding and marketing partnership throughout 2011. Robillard continues to experience popularity through his song placements on programing across both VH1 and MTV. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing best practices on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, best practices on Facebook, design and marketing, expand reach, Marc Robillard, mobilize fans, MTV Hype Music artist, music branding and marketing, musician marketing, online promotion, Twitter and Myspace
Posted in Client Projects, Identity, Web | No Comments »
Wednesday, December 21st, 2011
One of Southern California’s leading healthcare law firms was in need of a brand reposition, logo update and website redesign. Articulation completed a competitive analysis of the marketplace to develop the appropriate core message and position the firm apart from other industry leaders as a valuable partner for healthcare professionals in the changing landscape. The new law firm website and branding project included a new design, updated imagery, site structure, content and implementation of organic search engine friendly content and strategy. The team at Articulation performed extensive research to find fresh imagery, setting Miller Health Law Group apart from their competitors.
Tags: competitive analysis of marketplace, content and search engine friendly content, core message and position firm, law firm branding, logo update and website redesign, Miller Health Law Group, new design, new law firm website, site structure, Southern California healthcare law frim, updated imagery
Posted in Client Projects, Copywriting, Identity, Web | No Comments »
Wednesday, December 21st, 2011
In the 4th quarter, Articulation continued its successful partnership as branding agency of record with couture jewelry company K. Brunini Jewels. As part of the brand management, marketing and design relationship, the team at Articulation worked on several marketing initiatives during the period. One example was in the development of an interactive digital flipbook to display all press features for the year. In addition, Articulation worked on email marketing best practices and research, achieving growing email response rates for campaigns across client outreach initiatives.
Tags: brand management, branding agency, couture jewelry company, email marketing best practices adn research, grow email response rates, interactive digital flipbook, K Brunini Jewels, marketing and design
Posted in Client Projects, Identity | No Comments »
Tuesday, September 27th, 2011
Marketing and branding is a multi-touch process. It is important for companies big and small to maintain a consistent brand identity throughout each client touch point of their marketing efforts. This is especially true with trade show booth and banner design. Trade shows are an important opportunity to make a lasting impression on clients with a face-to-face interaction. Having appropriately branded materials will leave clients with a positive brand association, giving your company a distinct edge. Articulation recently designed and implemented a series of trade magazine advertisements and pop-up banners for a client attending a large trade show. The reusable banners and materials offered a professional and sophisticated trade show presentation and increased brand awareness directly with the desired target market.
Tags: consistent brand identity, increased brand awareness, Marketing and branding, marketing efforts, pop up banners for a large trade show, sophisticated trade show presentation, trade magazine advertisements, trade show booth and banner design
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Tuesday, September 27th, 2011
It was another successful quarter for Articulation Agency and K. Brunini Jewels. We are honored to announce that K. Brunini Jewels was named the Women’s Jewelry Association’s (WJA) Fine Jewelry Designer of the Year. Katey Brunini and her team accepted the honor in July at the WJA’s 28th Annual Awards of Excellence Gala in New York City. Katey began her acceptance speech by thanking “the entire industry for this accolade” and warning them, “this is just the beginning and there are many exciting things to come.” Articulation supplemented the jewelry design company’s success through the development of an interactive flipbook—compiling all press features into a visually stimulating electronic book and distributing it to important industry contacts. Both KBJ and Articulation look forward to another quarter of much success and creativity.
Tags: interactive flipbook, K Brunini Jewels, press features, WJA, Women's Jewelry Association Fine Jewelry Designer of the Year
Posted in Identity, Public Relations | No Comments »
Tuesday, September 27th, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their partnership with a very successful 3rd quarter. Through the promotion and popularity of his sophomore album, “Left London,” Robillard’s music is now available on Pandora Internet Radio. Also, as an MTV Hype musician, Robillard’s songs Blown Away, Contagious, OK and Come by Now were featured on the hit reality show, Jersey Shore, as well as placements on ABC’s Rookie Blue and USA’s Necessary Roughness. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing new tactics on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, branding, design and marketing, Facebook, jersey shore, Marc Robillard, marketing and online promotion, mobilize fans, MTV Hype Music, myspace, necessary roughness, pandora internet radio, promotion of album, rookie blue, twitter
Posted in Identity, Public Relations, Web | No Comments »
Friday, June 17th, 2011
It was another successful quarter for the team at Articulation and K. Brunini Jewels. In preparation for the prestigious Couture Jewelry show in Las Vegas, KBJ called on Articulation Agency to design and implement the Couture booth display and produce the trade show materials. The booth featured large logo images and sweeping high-fashion photographs affixed directly to the walls. The trade show materials brought together the unique booth design and KB.J’s signature branding for optimal marketing to clients at the show. With the bold, eye-catching booth visuals and their beautiful couture pieces, KBJ enjoyed another rousing success.
Tags: booth display, Couture Jewelry show in Las Vegas, high-fashion photographs, K Brunini Jewels, optimal marketing, signature branding, trade show materials, unique booth design
Posted in Client Projects, Identity | No Comments »
Thursday, May 12th, 2011
In the first quarter, Articulation supported the launch of Marc Robillard’s sophomore album, “Left London”. Through the utilization of social networking sites, the team set out to expand Robillard’s fan base, strengthen his brand, and garner increased visibility for maximum impact when the CD hit the shelves. Articulation’s efforts included design of the album artwork, social networking sites and marketing materials that all came together to ensure a successful launch.
Tags: album artwork, Articulation, design, increased visibility, Left London, Marc Robillard, marketing materials, maximum impact, social networking, successful launch
Posted in Client Projects, Identity, Print | No Comments »
Friday, December 31st, 2010
As we transition to 2011, it is important to reflect on your firm’s performance this year, as well as your goals for the New Year. By analyzing your successes and failures, assessing your overall growth, and establishing long and short term goals, you can determine exactly how your firm’s branding and marketing needs have changed. It is also important to consider relevant changes in your target audience or the competitive landscape that may affect your marketing plan. With the help of a marketing and branding agency, you can develop tailored strategies to suit each initiative. Incorporating web, media, print or press efforts, you can implement a cohesive marketing plan that effectively communicates your brand and positions you for success.
Tags: 2011 marketing plan, 2011 marketing strategies, analyze brand, analyze past successes and failures, Articulation Agency, brand development, branding needs, changes in target audience, marketing plan, marketing strategy, new competitive landscape, overall brand, positioning, social networking strategies, strategic marketing plan
Posted in Identity | No Comments »
Friday, December 31st, 2010
In the fourth quarter, Articulation once again partnered with a singer-songwriter to create the artwork for the release of his upcoming album. The team at Articulation contributed original photography, branding and design efforts to the project, developing unique textures and treatments that capture the mood and emotion of the music. The artwork was the first step in an effort to update and extend his brand, coinciding with his sophomore album release in early 2011.
Tags: album artwork, Articulation Agency, brand development, brand identity, branding, design, design and development, design of an album cover design, extend brand, Marc Robillard, marketing materials
Posted in Client Projects, Identity, Print | No Comments »
