Archive for the ‘Interactive’ Category
Friday, June 17th, 2011
According to Facebook, the company’s ad revenue in 2010 totaled 1.86 billion—and that is just the beginning. Busy developing new techniques, Facebook is working to make ads more viable for companies through their “Sponsored Stories program.” Launched in January, this method of advertising integrates the user experience with the paid advertisements, such as a friend “liking” a particular brand or company showing up on a friend’s news feed while an ad for the same brand or company is displayed elsewhere on the page. Only a few months after its launch, usability studies are already reflecting its success—users are twice as likely to remember the brand and four times more likely to take action. According to Facebook, these brands get “liked” by 50 million people per day.
Tags: ad revenue in 2010, Facebook, four times more likely to take action, sponsored stories program, twice as likely to remember the brand, usability studies, user experience with paid advertisements
Posted in Advertising, Interactive, Web | No Comments »
Friday, December 31st, 2010
In 2010, eLearning continued to emerge as the practical and efficient alternative to live-instruction. More and more companies are employing web-based learning systems as a means to save time and travel costs, and as an environmentally friendly initiative. In fact, the American Society for Training and Development reports that nearly 30 percent of all learning hours occur in an online environment. As user experiences move closer to replicating real classroom interaction, we can expect the trend to continue. Articulation recently worked on an instructional design project, helping to convert a series of training courses into a web-based Flash format.
Tags: Articulation Agency, articulation and esynctraining, Articulation Team, online instruction, online learning, synchronous online learning, web learning, web-based training
Posted in Interactive, Web | No Comments »
Friday, December 31st, 2010
Articulation recently contributed design work on a custom Closed Captioning pod for Adobe Connect. Through our relationship with high-end eLearning and development shop eSyncTraining, Articulation provided architecture and design for both the user interface and user experience. The team was challenged to maximize accessibility and functionality, while creating a clean, modern look that seamlessly integrates into the Adobe Connect workspace. User interface features include customizable font, text size, text color and background color, adjustable pod size, multiple language and source options, and rewind and fast forward time controls. With the new custom pod, Adobe will be able to effectively deliver and manage Closed Captioning services for their release of Connect Pro 8.
Tags: Adobe Connect pod, adobe connect pod design, Articulation Agency, articulation and esynctraining, closed captioning pod, design and development, design for user experience, elearning development, esynctraining, user interface design, web architecture development, web pod design
Posted in Client Projects, Interactive, Web | No Comments »
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
Tags: Articulation Agency, easy-to-use applications, extend brand, gain exposure and listeners, increase website traffic, industry-specific communities, interact with fans, Marc Robillard, marketing plan, marketing strategy, Matt Brunini, multi-tier marketing scheme, online branding, overall brand, reach your target market, social networking strategies, social-media, strategic marketing plan, target audience, target audiences
Posted in Client Projects, Interactive, Public Relations, Web | No Comments »
Friday, September 25th, 2009
Articulation recently partnered with an Emmy-award winning gaming and entertainment development firm to update their brand and company website. The project included custom web design and development, focusing on increased interactivity, embedded video, multimedia, SEO, and the launch of a news-based and RSS friendly blog. With the redesign, Articulation aimed to reposition the brand in order to showcase their diverse capabilities and achievements in creative and entertainment development. Despite beginnings in video games, the company has expanded to projects across media including board games, film, virtual reality, and console and web-based video games. The new site better displays this diversity and brings the work to the forefront of the user experience.
Tags: brand development, branding update, embedded video in website, interactive website
Posted in Client Projects, Identity, Interactive, Web | No Comments »
Tuesday, March 31st, 2009
There’s No Free Lunch in Real Estate’s website launched in the first quarter of this year, marking the beginning of a multi-platform design and content campaign driving web traffic and sales of a real estate investment education program. The program offers a comprehensive website and guide to building a real estate investment portfolio. Articulation’s design and development teams created the website and are currently producing webinars, campaigns, social networking strategies, and newsletters to help market the product line. A comprehensive SEM and email marketing strategy is also in place to further promote the program.
Tags: Articulation Team, comprehensive SEM, content campaign, design and development, drive web traffic, email marketing strategy, multi-platform design, producing webinars, There’s No Free Lunch in Real Estate
Posted in Client Projects, Interactive, Web | No Comments »
Wednesday, December 31st, 2008
In the fourth quarter, Nintendo’s innovative Wii gaming system surpassed Microsoft’s Xbox 360 and Sony’s Playstation in sales, gaining the position as top console of 2008. While both Sony and Microsoft attempted to improve their offerings with computer-like engineering and media center features, Nintendo stayed focused on delivering family-friendly, motion-detect gameplay at a reasonable price. Their innovative marketing push in late 2008 targeted non-traditional gamers, and highlighted the simplistic usability and also the social entertainment value of the console. The company also established numerous online social networking communities, multi-city music tours, and hands-on sampling events in peoples home and malls nationwide to promote the Wii as a household name. It earned a spot as one of the most popular and stylish gift of this Christmas season. With the Wii, Nintendo proved that Keeping an eye on a core audience and employing a streamlined, “less-is-more” approach to a product is a great way to best competitors.
Tags: core audience, household name, innovative marketing, online social networking communities, simplistic usability, social entertainment, target audiences, “less-is-more” approach
Posted in Advertising, Identity, Interactive, Public Relations | No Comments »
Wednesday, December 31st, 2008
During the quarter, the Articulation team worked a multi-pronged marketing campaign promoting a real estate wealth-building program. Positioning the process of investment as an extension and complement to the personal brand of one of their existing clients, one of the world’s leading real estate professionals, Articulation sought to build significant brand credibility to drive both sales and traffic to the upcoming site launch. The project incorporates a coordinated campaign of branding, marketing, and PR efforts into a comprehensive strategy including site design, content development, interactive webinars, product packaging, email marketing, online campaigns, a social networking program, and the development and production of promotional video footage.
Tags: brand credibility, branding campaign, content development, drive sales and web site traffic, email marketing, interactive webinars, marketing, marketing campaign, online campaigns, positioning, product packaging, Public Relations, site design, social networking
Posted in Advertising, Client Projects, Interactive, Public Relations, Web | No Comments »
Tuesday, September 30th, 2008
During the third quarter, the Articulation design team worked on revamping the look and structure of a high-end jewelry design company’s website. We targeted a more sophisticated and elegant user interface with new features to give the site a more continuous flow. These features added to the site’s interactivity, but also reduced the number of clicks a user needs to be exposed to as much of the art and jewelry collections as possible. We also added search functionality visitors can easily find what they are looking for while still getting a sense of the company’s global and widespread national scope.
Tags: reduced the number of clicks, revamping look and structure, search functionality, site interactivity, widespread national scope
Posted in Client Projects, Interactive, Web | No Comments »
