Archive for the ‘Interactive’ Category
Wednesday, December 31st, 2008
During the quarter, the Articulation team worked a multi-pronged marketing campaign promoting a real estate wealth-building program. Positioning the process of investment as an extension and complement to the personal brand of one of their existing clients, one of the world’s leading real estate professionals, Articulation sought to build significant brand credibility to drive both sales and traffic to the upcoming site launch. The project incorporates a coordinated campaign of branding, marketing, and PR efforts into a comprehensive strategy including site design, content development, interactive webinars, product packaging, email marketing, online campaigns, a social networking program, and the development and production of promotional video footage.
Tags: brand credibility, branding campaign, content development, drive sales and web site traffic, email marketing, interactive webinars, marketing, marketing campaign, online campaigns, positioning, product packaging, Public Relations, site design, social networking
Posted in Advertising, Client Projects, Interactive, Public Relations, Web | No Comments »
Tuesday, September 30th, 2008
During the third quarter, the Articulation design team worked on revamping the look and structure of a high-end jewelry design company’s website. We targeted a more sophisticated and elegant user interface with new features to give the site a more continuous flow. These features added to the site’s interactivity, but also reduced the number of clicks a user needs to be exposed to as much of the art and jewelry collections as possible. We also added search functionality visitors can easily find what they are looking for while still getting a sense of the company’s global and widespread national scope.
Tags: reduced the number of clicks, revamping look and structure, search functionality, site interactivity, widespread national scope
Posted in Client Projects, Interactive, Web | No Comments »
Sunday, September 30th, 2007
In early November, top social networking websites Myspace and Facebook each announced new advertising initiatives to reach their untapped targeting potential. Myspace’s HyperTargeting product uses sophisticated targeting software to examine the personal preference information within users’ profiles and places interest-specific ads unique to each user. Even more innovative, Facebook’s Social Ads allows users to publicize to all friends their interest in brands or purchase of products, with corresponding advertising right next to the user’s name and picture. With nearly eighty million users between them, both sites developed strategies with immense potential to reach and engage consumers, and thus transform pull-marketing into mass-marketing. Concerns include the difficulty of systematically analyzing so many unstructured profiles with HyperTargeting, or the user response to the potentially invasive Social Ads, but nevertheless it will be interesting to see how they affect mass communication through online advertising.
Tags: interest-specific ads, mass communication through online advertising, new advertising initiatives, personal preference information, reach and engage consumers, social networking websites, targeting potential, transform pull-marketing into mass-marketing
Posted in Advertising, Identity, Interactive, Web | No Comments »
Saturday, September 30th, 2006
In a recent expose on the current state of marketing to men, Business Week noted the success that Miller Lite found with their “Man Laws” campaign. The TV spots feature a board room of notable men discussing proper male etiquette for such topics as wireless headsets, cooler etiquette, and the repercussions of putting one’s finger inside another man’s beer bottle. While the spots are certainly humorous and critically acclaimed, the corresponding interactive website has also been a huge success. In fact, visitors average over 11 minutes per visit — a tremendous brand impression by any metric. These spots and website are a prime example of the importance of and potential results available in an effective integrated media campaign.
Tags: corresponding interactive website, effective integrated media campaign, tremendous brand impression
Posted in Interactive, Web | No Comments »
Friday, March 31st, 2006
Audi launched a 3-month, all-inclusive campaign last April for their new premium compact car, the A3. Considered the most unconventional marketing campaign of the year, it began with a fictionalized theft of an A3 from a Manhattan dealership and then evolved into “alternate reality gaming.” A microsite encouraged prospects to follow the adventures of the two specialists hired to track down the A3 using digital clues hidden in Audi’s across the country. Traditional TV and print ads then emerged, asking people to help find the stolen Audi, and the campaign spread to almost all forms of media. The game has generated 4 times more online buzz for the A3, engaged over 200,000 people in a day, and attracted 79% more qualified visitors to the Audi site. Audi’s success is due to their understanding of their target market and their ability to uniquely engage that market with their brand and their “Never Follow” philosophy. It makes sense to take note of this 360 degree, cross media marketing success story.
Tags: all forms of media, all-inclusive campaign, cross media marketing, interactive website, microsite, print media, target market, unconventional marketing campaign
Posted in Advertising, Interactive, Print, Web | No Comments »
