Archive for the ‘Public Relations’ Category
Tuesday, September 27th, 2011
It was another successful quarter for Articulation Agency and K. Brunini Jewels. We are honored to announce that K. Brunini Jewels was named the Women’s Jewelry Association’s (WJA) Fine Jewelry Designer of the Year. Katey Brunini and her team accepted the honor in July at the WJA’s 28th Annual Awards of Excellence Gala in New York City. Katey began her acceptance speech by thanking “the entire industry for this accolade” and warning them, “this is just the beginning and there are many exciting things to come.” Articulation supplemented the jewelry design company’s success through the development of an interactive flipbook—compiling all press features into a visually stimulating electronic book and distributing it to important industry contacts. Both KBJ and Articulation look forward to another quarter of much success and creativity.
Tags: interactive flipbook, K Brunini Jewels, press features, WJA, Women's Jewelry Association Fine Jewelry Designer of the Year
Posted in Identity, Public Relations | No Comments »
Tuesday, September 27th, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their partnership with a very successful 3rd quarter. Through the promotion and popularity of his sophomore album, “Left London,” Robillard’s music is now available on Pandora Internet Radio. Also, as an MTV Hype musician, Robillard’s songs Blown Away, Contagious, OK and Come by Now were featured on the hit reality show, Jersey Shore, as well as placements on ABC’s Rookie Blue and USA’s Necessary Roughness. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing new tactics on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, branding, design and marketing, Facebook, jersey shore, Marc Robillard, marketing and online promotion, mobilize fans, MTV Hype Music, myspace, necessary roughness, pandora internet radio, promotion of album, rookie blue, twitter
Posted in Identity, Public Relations, Web | No Comments »
Friday, June 17th, 2011
This quarter, Articulation Agency complemented its practice with a new hire to manage and meet the growing needs of their clientele. The team is joined by Colleen O’Brien, a Marketing Manager who is well-versed in branding, social networking and public relations tactics, with experience working for a wide range of companies across a variety of industries. As the importance of social media becomes more pronounced, Colleen is a valuable resource for Articulation’s clients. The team at Articulation is now even more equipped to provide clients with innovative branding, marketing and design through their strategy, creativity, and innovation.
Tags: Articulation Agency, branding, creativity, importance of social media, innovation, innovative branding, marketing and design, marketing manager, meet the growing needs of their clientele, public relations tactics, social networking, strategy
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Tuesday, September 28th, 2010
Articulation recently completed a campaign of press and promotional materials supporting CORNUTI, an exhibit designed to bring together four different artistic mediums. The event, hosted by the Lux Art Institute, celebrated K. Brunini Jewels’ unique designs, and featured another Articulation client, singer-songwriter Marc Robillard, a performance art fire dancer, and Lux artist-in-residence Timothy Horn. The team employed design, copywriting, and online and social marketing efforts as part of a cross-client promotional strategy to generate awareness and anticipation for the event. The affair, which occurred in late summer, was overwhelming success.
Tags: Articulation Agency, client promotion strategies, cross client promotion, event promotion, K Brunini Jewels, Marc Robillard, press materials
Posted in Advertising, Client Projects, Public Relations | No Comments »
Tuesday, September 28th, 2010
In the third quarter, Articulation revisited a production client’s website, updating the site for the company’s recent work creating and populating a press section to accommodate the ongoing string of media coverage. 2 Roosters Media, an award-winning television and film production company, recently completed work on Surviving the Cut, a new Discovery Channel program documenting the intense training of military Special Forces. The company reached out to Articulation for an effective solution to archive and showcase the trailer for their new show as well as promoting their press coverage, including magazine, newspaper and web articles and reviews. In addition, the team updated the home page and productions page to reflect the client’s recent successes.
Tags: 2 roosters, Articulation Agency, Articulation Team, drive web traffic, news coverage, PR strategy, press coverage, surviving the cut, surviving the cut discovery channel, website development
Posted in Client Projects, Public Relations, Web | No Comments »
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
Tags: Articulation Agency, easy-to-use applications, extend brand, gain exposure and listeners, increase website traffic, industry-specific communities, interact with fans, Marc Robillard, marketing plan, marketing strategy, Matt Brunini, multi-tier marketing scheme, online branding, overall brand, reach your target market, social networking strategies, social-media, strategic marketing plan, target audience, target audiences
Posted in Client Projects, Interactive, Public Relations, Web | No Comments »
Wednesday, March 31st, 2010
Spurred by their recent giveaway of a free bag of chips for the signing up of new fans, SunChips Facebook page gained nearly 200,000 fans in a matter of days. Following up the efforts with a free song download for all fans and a promise of more giveaways in the near future, the company is set to gain a significant following on the ubiquitous social networking site which could translate to real-life profits. PandaExpress, Baja Fresh, T.G.I. Friday’s, 1-800-Flowers.com, The Children’s Place, and many other companies have also begun using giveaways as a means to expand their fan base, promote their offerings, and build brand awareness. As with any strategy, it is important to assess whether the strengths of your company’s offerings can be effectively conveyed through this type of method before including it in your marketing plan. When executed appropriately, a fan giveaway can be an excellent marketing resource as well as true testament to your product.
Tags: Articulation Agency, build brand awareness, drive web traffic, extend brand, facebook promotion, free product giveaway, giveaways, giveaways as a means to expand fan base, Marc Robillard, marketing plan, marketing promo, marketing resource, marketing strategy, Matt Brunini, music download giveaway, online marketing, promote offerings, promotional giveaways, promotional offer, social marketing strategies, social networking site, social networking strategies, strategic marketing plan, SunChips
Posted in Advertising, Identity, Public Relations, Web | No Comments »
Thursday, June 11th, 2009
Email marketing has certainly emerged as one of the most cost effective ways to keep in touch with both customers and prospective customers. It is also a great avenue for extending brand recognition and emails should be carefully designed, written, and strategically sent. Yet, bounced and unopened emails can result in a waste of time and resources for a campaign. While there is no perfect solution, it certainly pays to develop and maintain your emailing list through creative integrated third party opt-in lists that can be placed on your site and marketed to your target audience. Although convincing people to give you their email address can be one of the most creatively exhausting components of a campaign, it often proves to be quicker and more efficient than other methods of communication. In addition, email can result in higher return of responses and click-throughs and it is easily tracked and measured. Opt in lists serve as a powerful access tool to your client base and as a way to support your branding efforts.
Tags: bounced and unopened emails, branding efforts, cost effective, creative integrated third party opt-in lists, email marketing, extending brand recognition, higher return of responses and click-throughs, keep in touch with both customers and prospective customers, methods of communication, waste of time and resources
Posted in Advertising, Public Relations | No Comments »
Thursday, June 11th, 2009
Since mid 2008 the Articulation team has worked closely with a learning program, There’s No Free Lunch in Real Estate, aiding in the branding, marketing, and PR efforts to develop credibility and build their client base. The design and content teams have helped with development of the learning materials, website design and development, a large-scale email marketing campaign, SEO, webinars, and social networking strategies. Attention has also been spent on increasing press, expert postings, and monitoring public relations. As the program continues to grow the team’s efforts remain focused on developing brand recognition, as well as keeping the clientele engaged and informed.
Tags: branding, build client base, design and content teams, develop credibility, developing brand recognition, expert postings, increasing press, keeping the clientele engaged and informed, large-scale email marketing campaign, marketing, monitoring public relations, PR efforts, SEOs, social networking strategies, There’s No Free Lunch in Real Estate, website design and development
Posted in Client Projects, Public Relations, Web | No Comments »
