Archive for the ‘Web’ Category
Wednesday, December 21st, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their music branding and marketing partnership throughout 2011. Robillard continues to experience popularity through his song placements on programing across both VH1 and MTV. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing best practices on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, best practices on Facebook, design and marketing, expand reach, Marc Robillard, mobilize fans, MTV Hype Music artist, music branding and marketing, musician marketing, online promotion, Twitter and Myspace
Posted in Client Projects, Identity, Web | No Comments »
Wednesday, December 21st, 2011
One of Southern California’s leading healthcare law firms was in need of a brand reposition, logo update and website redesign. Articulation completed a competitive analysis of the marketplace to develop the appropriate core message and position the firm apart from other industry leaders as a valuable partner for healthcare professionals in the changing landscape. The new law firm website and branding project included a new design, updated imagery, site structure, content and implementation of organic search engine friendly content and strategy. The team at Articulation performed extensive research to find fresh imagery, setting Miller Health Law Group apart from their competitors.
Tags: competitive analysis of marketplace, content and search engine friendly content, core message and position firm, law firm branding, logo update and website redesign, Miller Health Law Group, new design, new law firm website, site structure, Southern California healthcare law frim, updated imagery
Posted in Client Projects, Copywriting, Identity, Web | No Comments »
Tuesday, September 27th, 2011
Early in the 3rd quarter, Google released their newest social marketing effort, Google Plus. The search engine giant’s answer to the Facebook phenomenon is an amalgamation of several services that are already in use on other social networking sites. Google Plus features “+Circles” to allow users to organize their connections into social groups, sharing only selected information with each group. Through their “+Sparks” application, users can enter their interests and receive a constant feed of websites and stories that match these interests. The site also boasts their “+Hangouts” offering where users can chat face-to-face in virtual rooms, unlike other social networking sites. Google is currently in the initial testing phase of the new site with a limited number of users and time will tell if the search engine giant will gain its foothold into the marketing engine that is social networking.
Tags: chat in virtual rooms, constant feed of websites and stories, Google Plus, hangouts, organize connections into social groups, social networking, sparks application
Posted in Web | No Comments »
Tuesday, September 27th, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their partnership with a very successful 3rd quarter. Through the promotion and popularity of his sophomore album, “Left London,” Robillard’s music is now available on Pandora Internet Radio. Also, as an MTV Hype musician, Robillard’s songs Blown Away, Contagious, OK and Come by Now were featured on the hit reality show, Jersey Shore, as well as placements on ABC’s Rookie Blue and USA’s Necessary Roughness. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing new tactics on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, branding, design and marketing, Facebook, jersey shore, Marc Robillard, marketing and online promotion, mobilize fans, MTV Hype Music, myspace, necessary roughness, pandora internet radio, promotion of album, rookie blue, twitter
Posted in Identity, Public Relations, Web | No Comments »
Friday, June 17th, 2011
According to Facebook, the company’s ad revenue in 2010 totaled 1.86 billion—and that is just the beginning. Busy developing new techniques, Facebook is working to make ads more viable for companies through their “Sponsored Stories program.” Launched in January, this method of advertising integrates the user experience with the paid advertisements, such as a friend “liking” a particular brand or company showing up on a friend’s news feed while an ad for the same brand or company is displayed elsewhere on the page. Only a few months after its launch, usability studies are already reflecting its success—users are twice as likely to remember the brand and four times more likely to take action. According to Facebook, these brands get “liked” by 50 million people per day.
Tags: ad revenue in 2010, Facebook, four times more likely to take action, sponsored stories program, twice as likely to remember the brand, usability studies, user experience with paid advertisements
Posted in Advertising, Interactive, Web | No Comments »
Friday, December 31st, 2010
In 2010, eLearning continued to emerge as the practical and efficient alternative to live-instruction. More and more companies are employing web-based learning systems as a means to save time and travel costs, and as an environmentally friendly initiative. In fact, the American Society for Training and Development reports that nearly 30 percent of all learning hours occur in an online environment. As user experiences move closer to replicating real classroom interaction, we can expect the trend to continue. Articulation recently worked on an instructional design project, helping to convert a series of training courses into a web-based Flash format.
Tags: Articulation Agency, articulation and esynctraining, Articulation Team, online instruction, online learning, synchronous online learning, web learning, web-based training
Posted in Interactive, Web | No Comments »
Friday, December 31st, 2010
Articulation recently contributed design work on a custom Closed Captioning pod for Adobe Connect. Through our relationship with high-end eLearning and development shop eSyncTraining, Articulation provided architecture and design for both the user interface and user experience. The team was challenged to maximize accessibility and functionality, while creating a clean, modern look that seamlessly integrates into the Adobe Connect workspace. User interface features include customizable font, text size, text color and background color, adjustable pod size, multiple language and source options, and rewind and fast forward time controls. With the new custom pod, Adobe will be able to effectively deliver and manage Closed Captioning services for their release of Connect Pro 8.
Tags: Adobe Connect pod, adobe connect pod design, Articulation Agency, articulation and esynctraining, closed captioning pod, design and development, design for user experience, elearning development, esynctraining, user interface design, web architecture development, web pod design
Posted in Client Projects, Interactive, Web | No Comments »
Tuesday, September 28th, 2010
With the increasing significance of the Internet in marketing schemes, it is more important than ever to maintain a prominent online presence. Developing and implementing a sophisticated SEO strategy can enhance your firm’s visibility, improving search results and driving traffic to your site. A deep investigation into your firm’s most effective and descriptive keywords can lead to better page titles and URLs, while additional resources, such as Google’s directory and Place pages, are also important factors in search engine algorithms. Search engine optimization can be a complicated process, but with some effort, you can improve your site’s search-ability to gain new clients and grow your business. The team at Articulation Agency also provides guidance and assistance with SEO marketing, as well as a full range of branding, marketing, and online public relations services.
Tags: Articulation Agency, brand development, drive web traffic, google search engine rankings, internet marketing plan, marketing plan, marketing strategy, search engine optimization, seo, seo strategy, social networking strategies, strategic marketing plan, web marketing plan, website rankings, website searchability
Posted in Web | No Comments »
Tuesday, September 28th, 2010
In the third quarter, Articulation revisited a production client’s website, updating the site for the company’s recent work creating and populating a press section to accommodate the ongoing string of media coverage. 2 Roosters Media, an award-winning television and film production company, recently completed work on Surviving the Cut, a new Discovery Channel program documenting the intense training of military Special Forces. The company reached out to Articulation for an effective solution to archive and showcase the trailer for their new show as well as promoting their press coverage, including magazine, newspaper and web articles and reviews. In addition, the team updated the home page and productions page to reflect the client’s recent successes.
Tags: 2 roosters, Articulation Agency, Articulation Team, drive web traffic, news coverage, PR strategy, press coverage, surviving the cut, surviving the cut discovery channel, website development
Posted in Client Projects, Public Relations, Web | No Comments »
