Posts Tagged ‘Articulation Agency’
Wednesday, December 21st, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their music branding and marketing partnership throughout 2011. Robillard continues to experience popularity through his song placements on programing across both VH1 and MTV. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing best practices on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, best practices on Facebook, design and marketing, expand reach, Marc Robillard, mobilize fans, MTV Hype Music artist, music branding and marketing, musician marketing, online promotion, Twitter and Myspace
Posted in Client Projects, Identity, Web | No Comments »
Tuesday, September 27th, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their partnership with a very successful 3rd quarter. Through the promotion and popularity of his sophomore album, “Left London,” Robillard’s music is now available on Pandora Internet Radio. Also, as an MTV Hype musician, Robillard’s songs Blown Away, Contagious, OK and Come by Now were featured on the hit reality show, Jersey Shore, as well as placements on ABC’s Rookie Blue and USA’s Necessary Roughness. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing new tactics on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, branding, design and marketing, Facebook, jersey shore, Marc Robillard, marketing and online promotion, mobilize fans, MTV Hype Music, myspace, necessary roughness, pandora internet radio, promotion of album, rookie blue, twitter
Posted in Identity, Public Relations, Web | No Comments »
Friday, June 17th, 2011
This quarter, Articulation Agency complemented its practice with a new hire to manage and meet the growing needs of their clientele. The team is joined by Colleen O’Brien, a Marketing Manager who is well-versed in branding, social networking and public relations tactics, with experience working for a wide range of companies across a variety of industries. As the importance of social media becomes more pronounced, Colleen is a valuable resource for Articulation’s clients. The team at Articulation is now even more equipped to provide clients with innovative branding, marketing and design through their strategy, creativity, and innovation.
Tags: Articulation Agency, branding, creativity, importance of social media, innovation, innovative branding, marketing and design, marketing manager, meet the growing needs of their clientele, public relations tactics, social networking, strategy
Posted in Public Relations | No Comments »
Friday, June 17th, 2011
Singer songwriter Marc Robillard is enjoying growing success as he continues his collaboration with the Articulation Agency in the second quarter. Robillard kicked off his west coast tour to promote his new album “Left London” with the help of the team at Articulation. Through social networking sites and email marketing, Articulation sought to mobilize Robillard’s existing fans as well as expand his reach to new fans through the use of Facebook, Myspace, Jango and Reverbnation. The culmination of Articulation’s social networking and traditional marketing combined with Robillard’s talent resulted in a successful tour with new fans already asking for more.
Tags: Articulation Agency, email marketing, Left London, Marc Robillard, reach new fans through the use of Facebook, social networking sites, successful tour, traditional marketing
Posted in Client Projects | No Comments »
Thursday, May 12th, 2011
It’s been another busy quarter for K. Brunini Jewels and the Articulation Agency. KBJ, a couture jewelry company based in Sand Diego, successfully completed its 10 year business plan in fourth quarter 2010. Using Constant Contact for the couture jewelry company’s newsletters and updates, the team gathered and analyzed data to find the most effective way to grab the attention of KBJ’s existing clients as well as attracting new business. The Articulation development team is also working on the build-out of an intricate backend management system to streamline inventory and image management.
Tags: analyze data, Articulation Agency, attracting new business, Constant Contact, development, K Brunini Jewels, managment system
Posted in Client Projects | No Comments »
Friday, December 31st, 2010
As we transition to 2011, it is important to reflect on your firm’s performance this year, as well as your goals for the New Year. By analyzing your successes and failures, assessing your overall growth, and establishing long and short term goals, you can determine exactly how your firm’s branding and marketing needs have changed. It is also important to consider relevant changes in your target audience or the competitive landscape that may affect your marketing plan. With the help of a marketing and branding agency, you can develop tailored strategies to suit each initiative. Incorporating web, media, print or press efforts, you can implement a cohesive marketing plan that effectively communicates your brand and positions you for success.
Tags: 2011 marketing plan, 2011 marketing strategies, analyze brand, analyze past successes and failures, Articulation Agency, brand development, branding needs, changes in target audience, marketing plan, marketing strategy, new competitive landscape, overall brand, positioning, social networking strategies, strategic marketing plan
Posted in Identity | No Comments »
Friday, December 31st, 2010
In 2010, eLearning continued to emerge as the practical and efficient alternative to live-instruction. More and more companies are employing web-based learning systems as a means to save time and travel costs, and as an environmentally friendly initiative. In fact, the American Society for Training and Development reports that nearly 30 percent of all learning hours occur in an online environment. As user experiences move closer to replicating real classroom interaction, we can expect the trend to continue. Articulation recently worked on an instructional design project, helping to convert a series of training courses into a web-based Flash format.
Tags: Articulation Agency, articulation and esynctraining, Articulation Team, online instruction, online learning, synchronous online learning, web learning, web-based training
Posted in Interactive, Web | No Comments »
Friday, December 31st, 2010
Articulation recently contributed design work on a custom Closed Captioning pod for Adobe Connect. Through our relationship with high-end eLearning and development shop eSyncTraining, Articulation provided architecture and design for both the user interface and user experience. The team was challenged to maximize accessibility and functionality, while creating a clean, modern look that seamlessly integrates into the Adobe Connect workspace. User interface features include customizable font, text size, text color and background color, adjustable pod size, multiple language and source options, and rewind and fast forward time controls. With the new custom pod, Adobe will be able to effectively deliver and manage Closed Captioning services for their release of Connect Pro 8.
Tags: Adobe Connect pod, adobe connect pod design, Articulation Agency, articulation and esynctraining, closed captioning pod, design and development, design for user experience, elearning development, esynctraining, user interface design, web architecture development, web pod design
Posted in Client Projects, Interactive, Web | No Comments »
Friday, December 31st, 2010
In the fourth quarter, Articulation once again partnered with a singer-songwriter to create the artwork for the release of his upcoming album. The team at Articulation contributed original photography, branding and design efforts to the project, developing unique textures and treatments that capture the mood and emotion of the music. The artwork was the first step in an effort to update and extend his brand, coinciding with his sophomore album release in early 2011.
Tags: album artwork, Articulation Agency, brand development, brand identity, branding, design, design and development, design of an album cover design, extend brand, Marc Robillard, marketing materials
Posted in Client Projects, Identity, Print | No Comments »
Tuesday, September 28th, 2010
On the heels of a wildly popular multi-spot advertising campaign, Proctor and Gamble’s Old Spice and its Brand Manager have been named Marketer of the Year by AdWeek. For decades the company attempted to reconcile an outdated brand identity and a fresh, young audience, while competing with edgier new brands like Axe, which emphasizes sexual appeal in their branding messages. However, with their 2010 campaign, Old Spice managed to appeal to the sense of humor of male cologne-wearers, and the lust of female cologne buyers. In the process, they reinvented iconic brand elements, transforming old to experienced, clipper ships to yachts, and sailors to spokesman Isaiah Mustafa, clad in white pants, for an effective brand update that remained true to their nautical roots.
Tags: Articulation Agency, Articulation Team, brand development, brand identity, brand recognition, branding, extend brand, marketer of the year, old spice, old spice commercials, online branding, overall brand, positioning, strategic marketing plan, target audiences
Posted in Advertising, Identity | No Comments »
