Posts Tagged ‘Articulation Agency’
Friday, December 31st, 2010
Articulation recently contributed design work on a custom Closed Captioning pod for Adobe Connect. Through our relationship with high-end eLearning and development shop eSyncTraining, Articulation provided architecture and design for both the user interface and user experience. The team was challenged to maximize accessibility and functionality, while creating a clean, modern look that seamlessly integrates into the Adobe Connect workspace. User interface features include customizable font, text size, text color and background color, adjustable pod size, multiple language and source options, and rewind and fast forward time controls. With the new custom pod, Adobe will be able to effectively deliver and manage Closed Captioning services for their release of Connect Pro 8.
Tags: Adobe Connect pod, adobe connect pod design, Articulation Agency, articulation and esynctraining, closed captioning pod, design and development, design for user experience, elearning development, esynctraining, user interface design, web architecture development, web pod design
Posted in Client Projects, Interactive, Web | No Comments »
Friday, December 31st, 2010
In the fourth quarter, Articulation once again partnered with a singer-songwriter to create the artwork for the release of his upcoming album. The team at Articulation contributed original photography, branding and design efforts to the project, developing unique textures and treatments that capture the mood and emotion of the music. The artwork was the first step in an effort to update and extend his brand, coinciding with his sophomore album release in early 2011.
Tags: album artwork, Articulation Agency, brand development, brand identity, branding, design, design and development, design of an album cover design, extend brand, Marc Robillard, marketing materials
Posted in Client Projects, Identity, Print | No Comments »
Tuesday, September 28th, 2010
On the heels of a wildly popular multi-spot advertising campaign, Proctor and Gamble’s Old Spice and its Brand Manager have been named Marketer of the Year by AdWeek. For decades the company attempted to reconcile an outdated brand identity and a fresh, young audience, while competing with edgier new brands like Axe, which emphasizes sexual appeal in their branding messages. However, with their 2010 campaign, Old Spice managed to appeal to the sense of humor of male cologne-wearers, and the lust of female cologne buyers. In the process, they reinvented iconic brand elements, transforming old to experienced, clipper ships to yachts, and sailors to spokesman Isaiah Mustafa, clad in white pants, for an effective brand update that remained true to their nautical roots.
Tags: Articulation Agency, Articulation Team, brand development, brand identity, brand recognition, branding, extend brand, marketer of the year, old spice, old spice commercials, online branding, overall brand, positioning, strategic marketing plan, target audiences
Posted in Advertising, Identity | No Comments »
Tuesday, September 28th, 2010
With the increasing significance of the Internet in marketing schemes, it is more important than ever to maintain a prominent online presence. Developing and implementing a sophisticated SEO strategy can enhance your firm’s visibility, improving search results and driving traffic to your site. A deep investigation into your firm’s most effective and descriptive keywords can lead to better page titles and URLs, while additional resources, such as Google’s directory and Place pages, are also important factors in search engine algorithms. Search engine optimization can be a complicated process, but with some effort, you can improve your site’s search-ability to gain new clients and grow your business. The team at Articulation Agency also provides guidance and assistance with SEO marketing, as well as a full range of branding, marketing, and online public relations services.
Tags: Articulation Agency, brand development, drive web traffic, google search engine rankings, internet marketing plan, marketing plan, marketing strategy, search engine optimization, seo, seo strategy, social networking strategies, strategic marketing plan, web marketing plan, website rankings, website searchability
Posted in Web | No Comments »
Tuesday, September 28th, 2010
Articulation recently completed a campaign of press and promotional materials supporting CORNUTI, an exhibit designed to bring together four different artistic mediums. The event, hosted by the Lux Art Institute, celebrated K. Brunini Jewels’ unique designs, and featured another Articulation client, singer-songwriter Marc Robillard, a performance art fire dancer, and Lux artist-in-residence Timothy Horn. The team employed design, copywriting, and online and social marketing efforts as part of a cross-client promotional strategy to generate awareness and anticipation for the event. The affair, which occurred in late summer, was overwhelming success.
Tags: Articulation Agency, client promotion strategies, cross client promotion, event promotion, K Brunini Jewels, Marc Robillard, press materials
Posted in Advertising, Client Projects, Public Relations | No Comments »
Tuesday, September 28th, 2010
In the third quarter, Articulation revisited a production client’s website, updating the site for the company’s recent work creating and populating a press section to accommodate the ongoing string of media coverage. 2 Roosters Media, an award-winning television and film production company, recently completed work on Surviving the Cut, a new Discovery Channel program documenting the intense training of military Special Forces. The company reached out to Articulation for an effective solution to archive and showcase the trailer for their new show as well as promoting their press coverage, including magazine, newspaper and web articles and reviews. In addition, the team updated the home page and productions page to reflect the client’s recent successes.
Tags: 2 roosters, Articulation Agency, Articulation Team, drive web traffic, news coverage, PR strategy, press coverage, surviving the cut, surviving the cut discovery channel, website development
Posted in Client Projects, Public Relations, Web | No Comments »
Thursday, June 24th, 2010
With a higher marketing and advertising budget than any other event in company history and over 230 hours of related programming, ESPN’s efforts supporting the 2010 FIFA World Cup comprise a comprehensive, multi-platform campaign across traditional, integrated, and social media. In addition to their national TV and digital strategies, the company’s widespread print and outdoor efforts feature thirty-three original murals depicting the unique story and history of each participating country. Following an 80% jump in viewers from the 2002 to the 2006 games, the massive efforts support an additional expected increase in viewers of 25-50%. FIFA’s official partners and sponsors, including Adidas, Coca-Cola, Visa, Sony, McDonalds, and Budweiser, are also contributing campaigns, while unofficial endorsers are forced to engage in controversial ambush marketing to participate in the marketing craze.
Tags: ambush marketing, Articulation Agency, Articulation Team, ESPN, FIFA World Cup, global sponsorship, integrated media, integrated media campaigns, marketing plan, online branding, social media strategies, sports marketing, strategic marketing plan, target audience, world cup soccer
Posted in Advertising | No Comments »
Thursday, June 24th, 2010
It’s hard to argue that Facebook marketing isn’t here to stay. A Facebook page is quickly becoming a necessary complement to many companies’ online branding strategy. While the platform doesn’t have the branding and design user experience that a traditional website delivers, it certainly is convenient way to instantly reach and push content out to all those who “Like” your page. It is also easy to maintain and update, from almost anywhere. But that doesn’t mean anyone should do it! Instant distribution certainly is a powerful feature, but to maximize the impact of your Facebook marketing, it should be integrated and managed as part of your overall marketing plan and messaging strategy. It may make sense to get professional help, as we currently manage the social networking platforms for several clients across multiple industries. This includes a recent launch of green documentary called Happy Planet, which also featured the song of our musician client, showing another powerful benefit of social marketing platforms.
Tags: Articulation Agency, Facebook, Facebook marketing, Happy Planet, Hollenbeck PAL, Marc Robillard, marketing strategy, Matt Brunini, online branding, online branding strategy, online marketing, positioning, social networking strategies, strategic marketing plan
Posted in Client Projects | No Comments »
Thursday, June 24th, 2010
Articulation recently underwent efforts to refresh elements of their own brand. Focusing on the website homepage and the Portfolio of work, the visual update maintains the same color palette and style long associated with the firm’s core identity, while implementing a bold new design to emphasize recent work and successes. It is important to periodically revisit your branding strategy to ensure that your visual identity evolves as your company does. Adjustments to your look, when consistent with the overall brand, can take advantage of new services, features, and technologies, as well as repositioning your firm to reflect current focus, goals and offerings. A brand refresh can also serve as a new and interesting touch point to reach out to past and current clients and prospects.
Tags: Articulation Agency, Articulation Team, brand identity, branding, company rebrand, core messaging, design, extend brand, overall brand, positioning, strategic marketing plan, update brand, update website, visual identity, website, website development, website rebrand, website redesign
Posted in Identity, Web | No Comments »
Thursday, June 24th, 2010
Throughout the second quarter, the Articulation development team worked extensively to build a robust, customized inventory and product management system for a fashion design firm. Originally charged with automating what was a half-day process to develop materials into just three clicks, the platform was built on top of the Magento online sales management system and includes both front-end sales support as well as back-end inventory control. Housing nearly a thousand unique pieces, the application aggregates all product-specific information, from wholesale and retail prices, to descriptions, quantities, locations, and imagery. To maximize the utility of the system, the team developed and implemented several distinct capabilities to fit the needs of the client. The additional features enable the company to instantly create branded line sheets for any selection of products, generate unique URLs for each image, and produce multiple levels of password protected segments and log-ins for buyers.
Tags: Articulation Agency, Articulation Team, content management system, custom CMS, design and development, fine jewelry company, interactive website, inventory system, jewelry industry marketing, K Brunini Jewels, Matt Brunini, product management, website development
Posted in Client Projects | No Comments »
