Posts Tagged ‘Marc Robillard’
Wednesday, December 21st, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their music branding and marketing partnership throughout 2011. Robillard continues to experience popularity through his song placements on programing across both VH1 and MTV. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing best practices on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, best practices on Facebook, design and marketing, expand reach, Marc Robillard, mobilize fans, MTV Hype Music artist, music branding and marketing, musician marketing, online promotion, Twitter and Myspace
Posted in Client Projects, Identity, Web | No Comments »
Tuesday, September 27th, 2011
MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their partnership with a very successful 3rd quarter. Through the promotion and popularity of his sophomore album, “Left London,” Robillard’s music is now available on Pandora Internet Radio. Also, as an MTV Hype musician, Robillard’s songs Blown Away, Contagious, OK and Come by Now were featured on the hit reality show, Jersey Shore, as well as placements on ABC’s Rookie Blue and USA’s Necessary Roughness. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing new tactics on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.
Tags: Articulation Agency, branding, design and marketing, Facebook, jersey shore, Marc Robillard, marketing and online promotion, mobilize fans, MTV Hype Music, myspace, necessary roughness, pandora internet radio, promotion of album, rookie blue, twitter
Posted in Identity, Public Relations, Web | No Comments »
Friday, June 17th, 2011
Singer songwriter Marc Robillard is enjoying growing success as he continues his collaboration with the Articulation Agency in the second quarter. Robillard kicked off his west coast tour to promote his new album “Left London” with the help of the team at Articulation. Through social networking sites and email marketing, Articulation sought to mobilize Robillard’s existing fans as well as expand his reach to new fans through the use of Facebook, Myspace, Jango and Reverbnation. The culmination of Articulation’s social networking and traditional marketing combined with Robillard’s talent resulted in a successful tour with new fans already asking for more.
Tags: Articulation Agency, email marketing, Left London, Marc Robillard, reach new fans through the use of Facebook, social networking sites, successful tour, traditional marketing
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Thursday, May 12th, 2011
In the first quarter, Articulation supported the launch of Marc Robillard’s sophomore album, “Left London”. Through the utilization of social networking sites, the team set out to expand Robillard’s fan base, strengthen his brand, and garner increased visibility for maximum impact when the CD hit the shelves. Articulation’s efforts included design of the album artwork, social networking sites and marketing materials that all came together to ensure a successful launch.
Tags: album artwork, Articulation, design, increased visibility, Left London, Marc Robillard, marketing materials, maximum impact, social networking, successful launch
Posted in Client Projects, Identity, Print | No Comments »
Friday, December 31st, 2010
In the fourth quarter, Articulation once again partnered with a singer-songwriter to create the artwork for the release of his upcoming album. The team at Articulation contributed original photography, branding and design efforts to the project, developing unique textures and treatments that capture the mood and emotion of the music. The artwork was the first step in an effort to update and extend his brand, coinciding with his sophomore album release in early 2011.
Tags: album artwork, Articulation Agency, brand development, brand identity, branding, design, design and development, design of an album cover design, extend brand, Marc Robillard, marketing materials
Posted in Client Projects, Identity, Print | No Comments »
Tuesday, September 28th, 2010
Articulation recently completed a campaign of press and promotional materials supporting CORNUTI, an exhibit designed to bring together four different artistic mediums. The event, hosted by the Lux Art Institute, celebrated K. Brunini Jewels’ unique designs, and featured another Articulation client, singer-songwriter Marc Robillard, a performance art fire dancer, and Lux artist-in-residence Timothy Horn. The team employed design, copywriting, and online and social marketing efforts as part of a cross-client promotional strategy to generate awareness and anticipation for the event. The affair, which occurred in late summer, was overwhelming success.
Tags: Articulation Agency, client promotion strategies, cross client promotion, event promotion, K Brunini Jewels, Marc Robillard, press materials
Posted in Advertising, Client Projects, Public Relations | No Comments »
Thursday, June 24th, 2010
It’s hard to argue that Facebook marketing isn’t here to stay. A Facebook page is quickly becoming a necessary complement to many companies’ online branding strategy. While the platform doesn’t have the branding and design user experience that a traditional website delivers, it certainly is convenient way to instantly reach and push content out to all those who “Like” your page. It is also easy to maintain and update, from almost anywhere. But that doesn’t mean anyone should do it! Instant distribution certainly is a powerful feature, but to maximize the impact of your Facebook marketing, it should be integrated and managed as part of your overall marketing plan and messaging strategy. It may make sense to get professional help, as we currently manage the social networking platforms for several clients across multiple industries. This includes a recent launch of green documentary called Happy Planet, which also featured the song of our musician client, showing another powerful benefit of social marketing platforms.
Tags: Articulation Agency, Facebook, Facebook marketing, Happy Planet, Hollenbeck PAL, Marc Robillard, marketing strategy, Matt Brunini, online branding, online branding strategy, online marketing, positioning, social networking strategies, strategic marketing plan
Posted in Client Projects | No Comments »
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
Tags: Articulation Agency, easy-to-use applications, extend brand, gain exposure and listeners, increase website traffic, industry-specific communities, interact with fans, Marc Robillard, marketing plan, marketing strategy, Matt Brunini, multi-tier marketing scheme, online branding, overall brand, reach your target market, social networking strategies, social-media, strategic marketing plan, target audience, target audiences
Posted in Client Projects, Interactive, Public Relations, Web | No Comments »
Wednesday, March 31st, 2010
Spurred by their recent giveaway of a free bag of chips for the signing up of new fans, SunChips Facebook page gained nearly 200,000 fans in a matter of days. Following up the efforts with a free song download for all fans and a promise of more giveaways in the near future, the company is set to gain a significant following on the ubiquitous social networking site which could translate to real-life profits. PandaExpress, Baja Fresh, T.G.I. Friday’s, 1-800-Flowers.com, The Children’s Place, and many other companies have also begun using giveaways as a means to expand their fan base, promote their offerings, and build brand awareness. As with any strategy, it is important to assess whether the strengths of your company’s offerings can be effectively conveyed through this type of method before including it in your marketing plan. When executed appropriately, a fan giveaway can be an excellent marketing resource as well as true testament to your product.
Tags: Articulation Agency, build brand awareness, drive web traffic, extend brand, facebook promotion, free product giveaway, giveaways, giveaways as a means to expand fan base, Marc Robillard, marketing plan, marketing promo, marketing resource, marketing strategy, Matt Brunini, music download giveaway, online marketing, promote offerings, promotional giveaways, promotional offer, social marketing strategies, social networking site, social networking strategies, strategic marketing plan, SunChips
Posted in Advertising, Identity, Public Relations, Web | No Comments »
