As we transition to 2011, it is important to reflect on your firm’s performance this year, as well as your goals for the New Year. By analyzing your successes and failures, assessing your overall growth, and establishing long and short term goals, you can determine exactly how your firm’s branding and marketing needs have changed. It is also important to consider relevant changes in your target audience or the competitive landscape that may affect your marketing plan. With the help of a marketing and branding agency, you can develop tailored strategies to suit each initiative. Incorporating web, media, print or press efforts, you can implement a cohesive marketing plan that effectively communicates your brand and positions you for success.
Posts Tagged ‘marketing plan’
3Q10 Inside the Industry
Tuesday, September 28th, 2010
With the increasing significance of the Internet in marketing schemes, it is more important than ever to maintain a prominent online presence. Developing and implementing a sophisticated SEO strategy can enhance your firm’s visibility, improving search results and driving traffic to your site. A deep investigation into your firm’s most effective and descriptive keywords can lead to better page titles and URLs, while additional resources, such as Google’s directory and Place pages, are also important factors in search engine algorithms. Search engine optimization can be a complicated process, but with some effort, you can improve your site’s search-ability to gain new clients and grow your business. The team at Articulation Agency also provides guidance and assistance with SEO marketing, as well as a full range of branding, marketing, and online public relations services.
2Q10 Noteworthy Communications
Thursday, June 24th, 2010
With a higher marketing and advertising budget than any other event in company history and over 230 hours of related programming, ESPN’s efforts supporting the 2010 FIFA World Cup comprise a comprehensive, multi-platform campaign across traditional, integrated, and social media. In addition to their national TV and digital strategies, the company’s widespread print and outdoor efforts feature thirty-three original murals depicting the unique story and history of each participating country. Following an 80% jump in viewers from the 2002 to the 2006 games, the massive efforts support an additional expected increase in viewers of 25-50%. FIFA’s official partners and sponsors, including Adidas, Coca-Cola, Visa, Sony, McDonalds, and Budweiser, are also contributing campaigns, while unofficial endorsers are forced to engage in controversial ambush marketing to participate in the marketing craze.
1Q10 Noteworthy Communications
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
1Q10 Inside the Industry
Wednesday, March 31st, 2010
Spurred by their recent giveaway of a free bag of chips for the signing up of new fans, SunChips Facebook page gained nearly 200,000 fans in a matter of days. Following up the efforts with a free song download for all fans and a promise of more giveaways in the near future, the company is set to gain a significant following on the ubiquitous social networking site which could translate to real-life profits. PandaExpress, Baja Fresh, T.G.I. Friday’s, 1-800-Flowers.com, The Children’s Place, and many other companies have also begun using giveaways as a means to expand their fan base, promote their offerings, and build brand awareness. As with any strategy, it is important to assess whether the strengths of your company’s offerings can be effectively conveyed through this type of method before including it in your marketing plan. When executed appropriately, a fan giveaway can be an excellent marketing resource as well as true testament to your product.
1Q10 News from Inside Articulation
Wednesday, March 31st, 2010
Articulation partnered with a leading provider of branding, interactive, and content services for athletes to develop the design framework for the firm’s corporate identity brochure and print materials. The company, which provides branded content that reflects the individual interests and personas of each unique athlete, contacted Articulation to develop a Brand Blueprint, or creative brief with a multi-tier strategy demonstrating the marketing potential of an individual athlete. The team at Articulation contributed significant identity and design efforts to the brochure, which has since been successfully employed as part of their marketing and branding process.
Noteworthy Communications 1Q09
Tuesday, March 31st, 2009
Over a year after the launch of Facebook’s Pages, the social marketing strategy has taken the web by storm, with over 650,000 unique profiles taking advantage of Facebook’s built-in viral features, global audience and minimal downside to attract fans. With powerful brands like Coca-Cola, Victoria’s Secret, Apple, the NBA, and Barack Obama using the medium to target key demographics, increase awareness, gain valuable feedback, and promote brands, Pages have proven to be a worthwhile addition to an overall marketing plan. In addition, the site recently (and controversially) updated its aesthetics, newsfeed, and functionality, and this also included Pages. This could result in increased opportunities for interaction with followers, a deeper reach, and more vehicles for direct communication, making true marketing potential of this softer, networked approach to branding indeterminately boundless.