Posts Tagged ‘overall brand’
Thursday, May 12th, 2011
According to a survey by the Worldcom Public Relations Group, 54% of Business to Business company leaders will increase spending on social media this year. Twitter is the most popular avenue with 85% of global respondents followed by Facebook (74%) and LinkedIn (72%). According to the Worldcom B2B Practice Group, this survey shows that companies recognize the importance of social media, but are still working to find the best way to portray their brand through these different mediums. Due to the increased budgets, we can expect to see an increased level of comfort with social media this time next year.
Tags: B2B, comfort with social media, increase spending on social media, overall brand, Public Relations
Posted in Client Projects | No Comments »
Friday, December 31st, 2010
As we transition to 2011, it is important to reflect on your firm’s performance this year, as well as your goals for the New Year. By analyzing your successes and failures, assessing your overall growth, and establishing long and short term goals, you can determine exactly how your firm’s branding and marketing needs have changed. It is also important to consider relevant changes in your target audience or the competitive landscape that may affect your marketing plan. With the help of a marketing and branding agency, you can develop tailored strategies to suit each initiative. Incorporating web, media, print or press efforts, you can implement a cohesive marketing plan that effectively communicates your brand and positions you for success.
Tags: 2011 marketing plan, 2011 marketing strategies, analyze brand, analyze past successes and failures, Articulation Agency, brand development, branding needs, changes in target audience, marketing plan, marketing strategy, new competitive landscape, overall brand, positioning, social networking strategies, strategic marketing plan
Posted in Identity | No Comments »
Tuesday, September 28th, 2010
On the heels of a wildly popular multi-spot advertising campaign, Proctor and Gamble’s Old Spice and its Brand Manager have been named Marketer of the Year by AdWeek. For decades the company attempted to reconcile an outdated brand identity and a fresh, young audience, while competing with edgier new brands like Axe, which emphasizes sexual appeal in their branding messages. However, with their 2010 campaign, Old Spice managed to appeal to the sense of humor of male cologne-wearers, and the lust of female cologne buyers. In the process, they reinvented iconic brand elements, transforming old to experienced, clipper ships to yachts, and sailors to spokesman Isaiah Mustafa, clad in white pants, for an effective brand update that remained true to their nautical roots.
Tags: Articulation Agency, Articulation Team, brand development, brand identity, brand recognition, branding, extend brand, marketer of the year, old spice, old spice commercials, online branding, overall brand, positioning, strategic marketing plan, target audiences
Posted in Advertising, Identity | No Comments »
Thursday, June 24th, 2010
Articulation recently underwent efforts to refresh elements of their own brand. Focusing on the website homepage and the Portfolio of work, the visual update maintains the same color palette and style long associated with the firm’s core identity, while implementing a bold new design to emphasize recent work and successes. It is important to periodically revisit your branding strategy to ensure that your visual identity evolves as your company does. Adjustments to your look, when consistent with the overall brand, can take advantage of new services, features, and technologies, as well as repositioning your firm to reflect current focus, goals and offerings. A brand refresh can also serve as a new and interesting touch point to reach out to past and current clients and prospects.
Tags: Articulation Agency, Articulation Team, brand identity, branding, company rebrand, core messaging, design, extend brand, overall brand, positioning, strategic marketing plan, update brand, update website, visual identity, website, website development, website rebrand, website redesign
Posted in Identity, Web | No Comments »
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
Tags: Articulation Agency, easy-to-use applications, extend brand, gain exposure and listeners, increase website traffic, industry-specific communities, interact with fans, Marc Robillard, marketing plan, marketing strategy, Matt Brunini, multi-tier marketing scheme, online branding, overall brand, reach your target market, social networking strategies, social-media, strategic marketing plan, target audience, target audiences
Posted in Client Projects, Interactive, Public Relations, Web | No Comments »
Saturday, June 30th, 2007
There is often great benefit in building a branded microsite to support an individual line of business or position a firm’s unique expertise in a specific area of its operations. The site should have a unique name and specialized content, but it can offer a great deal of credibility to support the overall brand as well as the specific secondary or subbrand. If your firm has a really unique process that is a significant competitive advantage, explore your options for positioning the process with its own site, look, and feel. With the right marketing and linking, it may work to add credibility and support for not only the process, but for your primary branding efforts as well.
Tags: add credibility and support, brand positioning, branded microsite, individual line of business, marketing and linking, overall brand, primary branding efforts, secondary or subbrand, specialized content, unique expertise
Posted in Identity, Web | No Comments »
Friday, June 30th, 2006
It has been said that “content is king” and we certainly agree. Your firm’s “content,” or the text and messaging involved in all marketing efforts are certainly a key element of your overall brand. It is important to make the effort to align your content with your target market and to keep things up to date. Refreshing your content, whether it’s for your website, sales materials, or client correspondence, can go a long way to aligning your strategy and vision and improving the results of all your marketing efforts. Differentiate your firm from the competition and make your message succinct and clear to drive better results.
Tags: client correspondence, importance of content, increase results of marketing efforts, overall brand, refresh content, sales materials, target market, text and messaging, website
Posted in Public Relations, Web | No Comments »
