As we transition to 2011, it is important to reflect on your firm’s performance this year, as well as your goals for the New Year. By analyzing your successes and failures, assessing your overall growth, and establishing long and short term goals, you can determine exactly how your firm’s branding and marketing needs have changed. It is also important to consider relevant changes in your target audience or the competitive landscape that may affect your marketing plan. With the help of a marketing and branding agency, you can develop tailored strategies to suit each initiative. Incorporating web, media, print or press efforts, you can implement a cohesive marketing plan that effectively communicates your brand and positions you for success.
Posts Tagged ‘social networking strategies’
3Q10 Inside the Industry
Tuesday, September 28th, 2010
With the increasing significance of the Internet in marketing schemes, it is more important than ever to maintain a prominent online presence. Developing and implementing a sophisticated SEO strategy can enhance your firm’s visibility, improving search results and driving traffic to your site. A deep investigation into your firm’s most effective and descriptive keywords can lead to better page titles and URLs, while additional resources, such as Google’s directory and Place pages, are also important factors in search engine algorithms. Search engine optimization can be a complicated process, but with some effort, you can improve your site’s search-ability to gain new clients and grow your business. The team at Articulation Agency also provides guidance and assistance with SEO marketing, as well as a full range of branding, marketing, and online public relations services.
2Q10 Inside the Industry
Thursday, June 24th, 2010
It’s hard to argue that Facebook marketing isn’t here to stay. A Facebook page is quickly becoming a necessary complement to many companies’ online branding strategy. While the platform doesn’t have the branding and design user experience that a traditional website delivers, it certainly is convenient way to instantly reach and push content out to all those who “Like” your page. It is also easy to maintain and update, from almost anywhere. But that doesn’t mean anyone should do it! Instant distribution certainly is a powerful feature, but to maximize the impact of your Facebook marketing, it should be integrated and managed as part of your overall marketing plan and messaging strategy. It may make sense to get professional help, as we currently manage the social networking platforms for several clients across multiple industries. This includes a recent launch of green documentary called Happy Planet, which also featured the song of our musician client, showing another powerful benefit of social marketing platforms.
1Q10 Noteworthy Communications
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
1Q10 Inside the Industry
Wednesday, March 31st, 2010
Spurred by their recent giveaway of a free bag of chips for the signing up of new fans, SunChips Facebook page gained nearly 200,000 fans in a matter of days. Following up the efforts with a free song download for all fans and a promise of more giveaways in the near future, the company is set to gain a significant following on the ubiquitous social networking site which could translate to real-life profits. PandaExpress, Baja Fresh, T.G.I. Friday’s, 1-800-Flowers.com, The Children’s Place, and many other companies have also begun using giveaways as a means to expand their fan base, promote their offerings, and build brand awareness. As with any strategy, it is important to assess whether the strengths of your company’s offerings can be effectively conveyed through this type of method before including it in your marketing plan. When executed appropriately, a fan giveaway can be an excellent marketing resource as well as true testament to your product.
3Q09 Noteworthy Communications
Friday, September 25th, 2009
With 43% of online users logging in to social networks (Consumer Internet Barometer), representing a 15% increase in the last year, the impact of these phenomena is undeniable. The rapid rise of Twitter has many marketers scrambling to synthesize messages to fit this microblogging platform into its tiny posts or “tweets.” While different companies and industries really need to examine what the effects of this type of messaging will have on their brand and with customer bases (both today and in the future), time will tell as to which media and industries prove most effective. Along with Facebook, these mediums have already had a powerful effect on how people consume media and need to be examined as part of a comprehensive branding environment. As millions are beginning to absorb and transmit messages in 140 characters or less, it is more important than ever to reach audiences quickly and effectively. With proper messaging, a social networking strategy has the potential to complement any well-established marketing plan. The right core messaging strategy directly identifies and communicates your firm’s strengths, using powerful language and tailored structures to attract and engage readers and can be distributed across many mediums.
2Q09 News from Inside Articulation
Thursday, June 11th, 2009
Since mid 2008 the Articulation team has worked closely with a learning program, There’s No Free Lunch in Real Estate, aiding in the branding, marketing, and PR efforts to develop credibility and build their client base. The design and content teams have helped with development of the learning materials, website design and development, a large-scale email marketing campaign, SEO, webinars, and social networking strategies. Attention has also been spent on increasing press, expert postings, and monitoring public relations. As the program continues to grow the team’s efforts remain focused on developing brand recognition, as well as keeping the clientele engaged and informed.