Posts Tagged ‘target audience’
Thursday, June 24th, 2010
With a higher marketing and advertising budget than any other event in company history and over 230 hours of related programming, ESPN’s efforts supporting the 2010 FIFA World Cup comprise a comprehensive, multi-platform campaign across traditional, integrated, and social media. In addition to their national TV and digital strategies, the company’s widespread print and outdoor efforts feature thirty-three original murals depicting the unique story and history of each participating country. Following an 80% jump in viewers from the 2002 to the 2006 games, the massive efforts support an additional expected increase in viewers of 25-50%. FIFA’s official partners and sponsors, including Adidas, Coca-Cola, Visa, Sony, McDonalds, and Budweiser, are also contributing campaigns, while unofficial endorsers are forced to engage in controversial ambush marketing to participate in the marketing craze.
Tags: ambush marketing, Articulation Agency, Articulation Team, ESPN, FIFA World Cup, global sponsorship, integrated media, integrated media campaigns, marketing plan, online branding, social media strategies, sports marketing, strategic marketing plan, target audience, world cup soccer
Posted in Advertising | No Comments »
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
Tags: Articulation Agency, easy-to-use applications, extend brand, gain exposure and listeners, increase website traffic, industry-specific communities, interact with fans, Marc Robillard, marketing plan, marketing strategy, Matt Brunini, multi-tier marketing scheme, online branding, overall brand, reach your target market, social networking strategies, social-media, strategic marketing plan, target audience, target audiences
Posted in Client Projects, Interactive, Public Relations, Web | No Comments »
Wednesday, December 30th, 2009
As your company moves into the New Year, it is important to review your strategic marketing plan to see how your branding needs have changed in the past four quarters. When updating your brand, it is important to assess the overall growth strategy of your firm, pinpoint long and short-term goals, and analyze past successes and failures to ensure that each initiative is tailored to your specific needs. Your re-branding book should include:
- A strategic plan with creative and functional needs and goals for the brand
- Analysis of external factors, such as any changes in your target audience’s needs or buying patterns
- Full competitive market overview to ensure that you identify your competitive advantages and differentiate the brand from other offerings
Using strong web, media, print, and press strategies, your company can effectively communicate and build lasting relationships with its target audiences. With the right combination of strategic thinking, creative insight, and innovation, you can achieve business growth and success in any economic environment.
Tags: achieve business growth and success, analyze past successes and failures, differentiate your brand, long and short-term goals, strategic marketing plan, target audience, updating your brand
Posted in Identity | No Comments »
Monday, June 30th, 2008
Every marketing strategy — no matter how large — should incorporate significant and careful consideration of its goals and target audience. As companies place great importance on effectively communicating their skills and competitive advantages, the true needs and best interests of target audiences are sometimes neglected. Marketing materials that place primary emphasis on client benefits, and secondary focus on company experience and expertise, can help strengthen client relationships and increase reach. By plunging yourself into the minds of your consumer or partner, you can better develop copywriting and design that can truly reach and connect with then end user. Remember it’s not always about what you do; it’s about what you can do for your clientele.
Tags: competitive advantages, effectively communicating skills, marketing materials, marketing strategy, primary emphasis on client benefits, secondary focus on company experience and expertise, strengthen client relationships, target audience
Posted in Advertising, Copywriting, Identity, Public Relations | No Comments »
