Posts Tagged ‘target audiences’
Tuesday, September 28th, 2010
On the heels of a wildly popular multi-spot advertising campaign, Proctor and Gamble’s Old Spice and its Brand Manager have been named Marketer of the Year by AdWeek. For decades the company attempted to reconcile an outdated brand identity and a fresh, young audience, while competing with edgier new brands like Axe, which emphasizes sexual appeal in their branding messages. However, with their 2010 campaign, Old Spice managed to appeal to the sense of humor of male cologne-wearers, and the lust of female cologne buyers. In the process, they reinvented iconic brand elements, transforming old to experienced, clipper ships to yachts, and sailors to spokesman Isaiah Mustafa, clad in white pants, for an effective brand update that remained true to their nautical roots.
Tags: Articulation Agency, Articulation Team, brand development, brand identity, brand recognition, branding, extend brand, marketer of the year, old spice, old spice commercials, online branding, overall brand, positioning, strategic marketing plan, target audiences
Posted in Advertising, Identity | No Comments »
Wednesday, March 31st, 2010
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for an emerging singer-songwriter, Articulation created and leveraged a strong presence on several social networking sites to drive traffic to his website and to other profiles, to gain exposure and listeners, and interact with fans. With most sites now linking to each other through easy-to-use applications, you gain a complex web of avenues to reach your target market, allowing you to engage in ongoing conversations with frequent touches. While Facebook, Twitter, and LinkedIn are the most common networks, industry-specific communities offer unique audiences, while media-sharing sites like Youtube and Flickr, blogs and forums can be equally effective tools in a multi-tier marketing scheme.
Tags: Articulation Agency, easy-to-use applications, extend brand, gain exposure and listeners, increase website traffic, industry-specific communities, interact with fans, Marc Robillard, marketing plan, marketing strategy, Matt Brunini, multi-tier marketing scheme, online branding, overall brand, reach your target market, social networking strategies, social-media, strategic marketing plan, target audience, target audiences
Posted in Client Projects, Interactive, Public Relations, Web | No Comments »
Wednesday, December 31st, 2008
In the fourth quarter, Nintendo’s innovative Wii gaming system surpassed Microsoft’s Xbox 360 and Sony’s Playstation in sales, gaining the position as top console of 2008. While both Sony and Microsoft attempted to improve their offerings with computer-like engineering and media center features, Nintendo stayed focused on delivering family-friendly, motion-detect gameplay at a reasonable price. Their innovative marketing push in late 2008 targeted non-traditional gamers, and highlighted the simplistic usability and also the social entertainment value of the console. The company also established numerous online social networking communities, multi-city music tours, and hands-on sampling events in peoples home and malls nationwide to promote the Wii as a household name. It earned a spot as one of the most popular and stylish gift of this Christmas season. With the Wii, Nintendo proved that Keeping an eye on a core audience and employing a streamlined, “less-is-more” approach to a product is a great way to best competitors.
Tags: core audience, household name, innovative marketing, online social networking communities, simplistic usability, social entertainment, target audiences, “less-is-more” approach
Posted in Advertising, Identity, Interactive, Public Relations | No Comments »
Monday, June 30th, 2008
Articulation’s writing team worked extensively in developing, branding, positioning, and creating web content for one of the world’s largest insurance and financial services firms. The efforts are part of an overall initiative to refocus and reposition the company’s core content, web properties, and cohesive messaging strategy to maximize reach and connection across target audiences. The websites will serve to strengthen overall brand recognition and will be used for both client retention and client generation. The major web initiative is set to launch at the tail end of the second quarter and includes all the content for investor education, product positioning, and advisor tools across all their investment and retirement business lines.
Tags: brand recognition, branding, client generation, client retention, cohesive messaging strategy, creating web content, developing, positioning, product positioning, refocus and reposition the company’s core content, target audiences, web initiative, web properties
Posted in Client Projects, Web | No Comments »
Saturday, September 30th, 2006
During the quarter, we have been working with two real estate-related firms to help fine-tune their marketing and advertising strategies. Our team has always emphasized the importance of coordinated integrated media campaigns to ensure the right messaging and look are consistently conveyed and maximized across target audiences. We incorporated this strategy through flash ads and email campaigns designed to drive traffic and improve touch point frequency and quality. Flash ads can be a cost effective way to deliver interesting and effective animation in a limited web space and time frame. We also created an HTML email campaign for both firms. HTML widens the scope of design for emails and delivers branded, usable, and attractive messages that convert better than plain text. E-mail campaigns are also low cost, informative, convenient, and timely. Both these strategies can deliver powerful ROI and drive sales.
Tags: branded and attractive messages, deliver interesting and effective animation, drive traffic, email campaigns, flash ads, HTML email campaign, improve touch point frequency and quality, integrated media campaigns, marketing and advertising strategies, powerful ROI and drive sales, right messaging and look, target audiences
Posted in Client Projects, Public Relations, Web | No Comments »
